How to Integrate Meta Business Pixel with Sfera
Siti Nurhikmah
Last Update 2 months ago
The Meta Business Pixel is a tool provided by Meta (formerly Facebook) that allows you to track and analyze user interactions on your website. By integrating this pixel, you can gather data on how visitors engage with your site, which helps you understand their behavior and improve your advertising efforts. Benefits of using the Meta Pixel include better ad targeting, improved campaign performance, and valuable insights into customer actions.
Step 1: Log In to Facebook Business Account
Start by logging into your Facebook Business account and opening the Meta Business Suite. This is your main platform for managing business tools and data on Facebook.
In the Meta Business Suite, go to the menu by clicking ‘All Tools.’ Find and select ‘Events Manager’ from the list. This tool will help you set up and manage your Meta Pixel.
In Events Manager, click on ‘Connect Data Source’ to start the setup. Choose ‘Website’ as your data source since the Meta Pixel will monitor activities on your website.
Next, create a new data set by entering a name for your pixel. This name should help you easily recognize the pixel later. After naming it, click ‘Create’ to proceed.
Choose ‘Connect Manually’ to continue with the manual setup. Select ‘Meta Pixel Only’ to focus on setting up the Meta Pixel, then click ‘Next’ to move forward.
ou will now see your newly created data set. Copy the Meta Pixel ID displayed. This ID is essential for integrating with Sfera. If you need more detailed instructions, click ‘Next,’ or click ‘Finish’ if you’re ready to proceed.
Switch to your Sfera account. Log in and go to the settings menu. Under settings, select ‘Organisations’ to manage your organization’s details.
In the ‘Organisations’ section, locate the ‘Meta Pixel ID’ box. Paste the Meta Pixel ID you copied earlier into this box. This connects your Meta Pixel to your Sfera account, allowing you to track and analyze your website data.
Click ‘Save’ to apply your changes. Your Meta Pixel is now integrated with Sfera, and you can begin to enjoy enhanced tracking and analytics.
And that's it! You've successfully integrated the Meta Business Pixel with Sfera. This setup will help you gain valuable insights into user interactions on your website, allowing you to optimize your business strategies more effectively.